Approach

To develop a solid content strategy there are a number of steps I take to ensure that I understand your business and goals and that you understand the content strategy. The process is cyclical in nature; content will always be evolving in order to be accurate.

My Process

1. Discovery assessment
   1. Interviews
   2. Focus groups
   3. Analyze stats
2. Conceptualization
   1. Context
   2. Ideas
   3. Storyline
3. Content Development
   1. Writing
   2. Dialog
4. Editing & Finishing
   1. Proofreading
5. Media Integration
   1. Partner communication
6. Monitoring & Feedback
   1. Metrics
   2. Progress reports

Contact me for more information about the above steps and to explore how we might work together.